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| We knock the fat out of agency profits. We tell you what to look out before you sign a contract with any media advertising and marketing firm. Click here to see the Top 10. |
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| We have five areas: 1.) media negotiation (see how we reduce the cost of the same media you are buying at no cost to you; we are paid out of the discount invoice --- click here to see how it works; 2.) differentiating companies through advertising and media promotional campaigns; 3.) audio and video customer/client testimonial campaigns; 4.) website and database development; and 5.) key personnel recruiting. |
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| Every phone call to the hotline captures the name, address, and phone number of the caller. That means a new prospect to whom you can market your company immediately, before a final buying decision is made. Prospects don't call toll-free numbers if they're not interested in what's being offered. |
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| Telephone On-Hold is the audio that callers hear when they are placed on hold while waiting to speak with someone at your company. It's a terrific opportunity to upsell your prospect or existing customer. |
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| 16-20% of callers make a purchasing decision based on information they hear while on-hold (source: Sales and Marketing Management Magazine). 75% of all calls are placed on-hold for 45 seconds or longer resulting in hundreds of hours of hold time per year (source: AT&T) where you have a captive audience to increase sales! The average business receives over 100 calls per day. |
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| Most telephone on-hold service companies are like factories, churning out messages but not really understanding your business and therefore not as knowledgeable on how to differentiate your company from your competitors. All of our producers have significant sales and marketing backgrounds, so your messages are designed to create a call-to-action or to create demand for your product offerings. |
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| An audio or video recording, or a printed copy of satisfied customers talking about why they chose your company over the competition. They answer the most frequent objections that potential clients raise, thereby helping you to eliminate customer FUD. |
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| Reduce the sales cycle, the amount of time it takes to close a prospect from date of initial contact. Prospects will believe another customer before they will trust a company representative. There is no better salesperson for your company than a satisfied customer. Bust the "FUD" that all prospects harbor: Fear, Uncertainty, and Doubt. All decision-makers deal in implications, but most buy emotionally. Most all research you read says that price is the fourth or fifth ranked reason why people do not buy a service or product, yet the prospect will say that price is the number one reason for not entering into an engagement or making a purchase (when it’s really not the reason). Amplify your marketing dollars. Place the testimonials on your website, on your telephone system for on-hold messaging, in direct mail, in media advertising, and in e-mail marketing using brief excerpts. |
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| In conjunction with you, we develop a list of questions to ask each of your clients, concentrating on the answers to the most common sales objections you receive in the sale of your product or services. There is nothing stronger than a satisfied customer answering the objections that your prospects would have brought up. If done in audio format, we record telephone interviews at a local production house. If done in video format, we conduct the interviews at the client’s place of business or at an alternate location. We highly recommend that you attend at least the first four hours of the initial recording session. Finally, we play back the interviews to your clients for final approval. In some cases, we record an executive summary as the first topic on the audio to serve as an overview of the full interviews to follow. |
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| We obtain signed releases from your clients so that material may be used in video, audio, or written form in company marketing materials. |
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| The methodology employed is similar to that of business interviews you see on television. The interviewer (Revenue Developers) asks questions in the same manner as a reporter would ask. Careful not to slant the interview to appear as a commercial, the interviewer takes an unbiased and objective approach to record the customer’s perceptual analysis of the services offered by the company. “Hot buttons” (questions to elicit answers to your most common sales objections) are woven into the interviews so that the customers’ answers help you advance the sale or close the sale with your prospects. For audio interviews, the interview is conducted by telephone. The sound of a telephone adds realism and depth to the believability of the topics covered, much like you would hear a reporter on a radio station interviewing a respondent in another city. We use extensive editing and processing to make the telephone sound vibrant. For video interviews, the interview is normally conducted at the client’s business site. |
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| The first thing you will notice is an overall reduction in the sales cycle. On average, you should be able to reduce your sales cycle, the amount of time it takes to close a client from beginning to end, by at least 25%. This means that if it normally takes you 3 months to land a sale, you should be able to do it in 2 months or less, on average. This is because your customer in the testimonial campaign provides “validation” for your company to the prospect. You will know much faster who is a valid prospect and who is not. Another benefit is the reduction in burn-out. Business development is not an easy process. There is a lot of rejection. Using testimonial campaigns can make the process a lot more fun and less stressful, resulting in more prospecting and more clients. In marketing your services, there is no one single form of marketing that attracts all people; if there were only one way, then every company would use that one way. Today there are many ways of reaching potential clients. Usually it is a combination of marketing approaches that finally lands the client. The customer testimonial campaign can greatly enhance your efforts at reaching hard-to-convince or hard-to-get clients. |
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| To give you solution platforms for improved sales, margins, and morale. Most any research company can give you a list of perceptions. We turn perceptions into more cash for you. |
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| While most everyone has complaints in any profession, we filter for validity to show you how to turn perceived problems into new opportunities for revenue and margin growth. In order to filter for validity and to identify potential income, it is preferable to establish face-to-face dialogue with the survey participant in conjunction with survey statistical tabulation. Personal dialogue is necessary because often times what people say or write is not what they actually mean. We find that employees are sometimes shy or reluctant to offer opinions for fear of ridicule or being judged as not being a “team player,” thereby hurting potential promotional opportunities. We identify the top problem areas “on and off the record” so that you can leverage problems into cash opportunities whether it be for your customers or for your employees. |
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| Generally yes, but to be sure we test all statements made in written survey form against confidential interviews for clarity, validity, and opportunity conversion. |
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