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Definitions


What is FUD ?

F U D = Fear + Uncertainty + Doubt

The 3 Primary Reasons Why:

  • Advertising doesn't work.
  • Prospects DON'T buy.
  • It takes a long time for prospects TO buy.
  • The customer is NOT SPENDING at the desired levels.
  • Employee turnover/client turnover is HIGHER than preferred.
  • Click here to listen to an audio excerpt on FUD from one of our presentations (if you are not using a high-speed connection, download time may take a little time).


       

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